What is common between Shahrukh Khan, Johan Abraham, Genelia Dsouza, Deepika Padukone, Sonam Kapoor, Shahid Kapoor and Kajol? Apart from the fact that they are all actors? If you watch even a little bit of TV, you would surely know that all these actors promote different brands of creams that promise fairness! I think these days the frequency of fairness creams have also increased manyfolds.
I don’t know what kind of fake culture we are promoting. 90% of the ads would tell you that if you are not fair, slim and without scars, pimples or any other kind of blemishes, you don’t deserve to socialise! Are we giving too much importance to appearance? What kind of ‘healthy’ environment are we giving to our next generation?
No wonder kids have matured much beyond their age. It is sickening to see girls barely in their teens frequenting beauty parlours!
P.S. Read an interesting news
If you look at the film stars who are promoting the fairness creams, most of them are from the current generation. The companies need to expand their market. So where would they sell their product? Guys!
I had read somewhere that the idea of the first fairness cream generated from everyone’s fixation on “gori” bride. So, naturally, all the girls and girls’ parents flocked to buy the cream that could change their lives. The only party to benefit in this scenario was the company selling the fairness cream. Read a related article here.
There’s an interesting (read feminist) book called The Beauty Myth by Naomi Wolf. Read about it here. Needless to say, I’m gonna get it :-) You can buy it from Indiaplaza @ Rs 327. I'm getting it at Rs 299 because I have Indiaplaza Bookclub Membership!
Well, now it seems ‘beauty’ is no longer a domain for women. Hail the powerful people of Marketing and Advertising!