OK,Lets move on from here.
Q.Convince us that you are genuinely interested in advertising from anything that you have done or do.
A.Whenever I see an ad, I try to analyse the target audience for that particular product or sometimes I try to judge the effectiveness of the ad as regards the product. For example, sometime back I saw lots of huge hoardings on roadside of BPL mobile, which said “Thankyou BPL”. I had this curiosity about the kind of people those ads were targeting because the faces those adorned the hoardings were, what you would call as Metropolitan, and not the average Indian public. Besides, there are some ads, which are very entertaining, but we are unable to remember the brand names. Thus the residue from such ads, if you consider for the brand, is zero.
Q.Which is your favourite ad?
A.I like the AMUL hoardings very much. It is an old idea followed by the brand but still so contemporary.
Q.Which of the TV ads do you like?
A.Since I do not have TV over here so I cannot track the recent ads but yeah, during my trip back home I liked TATA AIG ad (a little boy planting a small plant which later grows to a tree through which he enters to flirt the neighbour’s daughter) & SBI Life ad (here ko kya pata ki tumhari umar kya hai). Besides, I also loved the recent ZEE Cinema’s ad (the one I described earlier).
Q.Why do you want to join FCB Ulka?
A.This is the only company I am interested in among those, which are coming for campus. I have prepared really hard for this because I do not want to lose this opportunity of getting into advertising.
Q.What did you do? How have you prepared?
A.I read the book by the Executive Director of FCB Ulka Mr M.G.Parwesaran, which is available with our library. I read several other books on advertising. I tracked several information about FCB Ulka and Advertising sector on net. I followed a few advertising mags like Pitch, USP and The Brand Reporter. I followed a few websites like agencyfaqs.com and exchange4media.com.
Q.Everyone in this institute follow these websites?
A.No, only those who are interested in advertising follow agencyfaqs.com.
Q.So if you have read so much about FCB, tell us 5 things that you remember.
A.(1) According to last year’s records, FCB was the 5th ad-agency in India (It is 4th now as told in the PPT).
(2) Recently FCB appointed three COOs for New Delhi,Mumbai and Cogito Consultancy.
(3) FCB won the account of ZEE group a few months back.
(4) It manages Whirlpool’s account also.
(5) Mr Anil Kapoor is the MD & CEO of FCB Ulka Advertising.
Q.Do you know what is Regression?
A.It is a statistical tool. But I am sorry I do not remember anything else about it.
Q.Are you interested in Media Planning?
A.Yes sir, Media Planning is an interesting field where one is responsible for assigning budgets for various media according to the effectiveness depending on the product. I know it requires a good knowledge of Statistics.
Q.What about Client Servicing?
A.Client Servicing Department is the face of the agency and it coordinates between the Client and the Agency. It thus plays an important role and is crucial in the final output or solution provided to the Client. It is an interesting field because it gives a first hand exposure to the requirements of the Clients, which forms the basis for any campaign strategy.
I think this was it. I might have forgotten one or two questions. But I think this much gives the idea about the interview.